1. There are plenty of ways to enter a pool. The stairs is not one of them.
2. Never cancel dinner plans by text message.
3. Don’t knock it ‘til you try it.
4. If a street performer makes you stop walking, you owe him a buck.
5. Always use ‘we’ when referring to your home team or your government.
6. When entrusted with a secret, keep it.
7. Don’t underestimate free throws in a game of ‘horse’.
8. Just because you can doesn’t mean you should.
9. Don’t dumb it down.
10. You only get one chance to notice a new haircut.
11. If you’re staying more than one night, unpack.
12. Never park in front of a bar.
13. Expect the seat in front of you to recline. Prepare accordingly.
14. Keep a picture of your first fish, first car, and first boy/girlfriend.
15. Hold your heroes to a high standard.
16. A suntan is earned, not bought.
17. Never lie to your doctor.
18. All guns are loaded.
19. Don’t mention sunburns. Believe me, they know.
20. The best way to show thanks is to wear it. Even if it’s only once.
21. Take a vacation of your cell phone, internet, and TV once a year.
22. Don’t fill up on bread, no matter how good.
23. A handshake beats an autograph.
24. Don’t linger in the doorway. In or out.
25. If you choose to go in drag, don’t sell yourself short.
26. If you want to know what makes you unique, sit for a caricature.
27. Never get your hair cut the day of a special event.
28. Be mindful of what comes between you and the Earth. Always buy good shoes, tires, and sheets.
29. Never eat lunch at your desk if you can avoid it.
30. When you’re with new friends, don’t just talk about old friends.
31. Eat lunch with the new kids.
32. When traveling, keep your wits about you.
33. It’s never too late for an apology.
34. Don’t pose with booze.
35. If you have the right of way, take it.
36. You don’t get to choose your own nickname.
37. When you marry someone, remember you marry their entire family.
38. Never push someone off a dock.
39. Under no circumstances should you ask a woman if she’s pregnant.
40. It’s not enough to be proud of your ancestry; live up to it.
41. Don’t make a scene.
42. When giving a thank you speech, short and sweet is best.
43. Know when to ignore the camera.
44. Never gloat.
45. Invest in good luggage.
46. Make time for your mom on your birthday. It’s her special day, too.
47. When opening presents, no one likes a good guesser.
48. Sympathy is a crutch, never fake a limp.
49. Give credit. Take blame.
50. Suck it up every now and again.
51. Never be the last one in the pool.
52. Don’t stare.
53. Address everyone that carries a firearm professionally.
54. Stand up to bullies. You’ll only have to do it once.
55. If you’ve made your point, stop talking.
56. Admit it when you’re wrong.
57. If you offer to help don’t quit until the job is done.
58. Look people in the eye when you thank them.
59. Thank the bus driver.
60. Never answer the phone at the dinner table.
61. Forgive yourself for your mistakes.
62. Know at least one good joke.
63. Don’t boo. Even the ref is somebody’s son.
64. Know how to cook one good meal.
65. Learn to drive a stick shift.
66. Be cool to younger kids. Reputations are built over a lifetime.
67. It’s okay to go to the movies by yourself.
68. Dance with your mother/father.
69. Don’t lose your cool. Especially at work.
70. Always thank the host.
71. If you don’t understand, ask before it’s too late.
72. Know the size of your boy/girlfriend’s clothes.
73. There is nothing wrong with a plain t-shirt.
74. Be a good listener. Don’t just wait for your turn to talk.
75. Keep your word.
76. In college, always sit in the front. You’ll stand out immediately.
77. Carry your mother’s bags. She carried you for nine months.
78. Be patient with airport security. They’re just doing their jobs.
79. Don’t be the talker in a movie.
80. The opposite sex likes people who shower.
81. You are what you do, not what you say.
82. Learn to change a tire.
83. Be kind. Everyone has a hard fight ahead of them.
84. An hour with grandparents is time well spent. Ask for advice when you need it.
85. Don’t litter.
86. If you have a sister, get to know her boyfriend. Your opinion is important.
87. You won’t always be the strongest or the fastest. But you can be the toughest.
88. Never call someone before 9am or after 9pm.
89. Buy the orange properties in Monopoly.
90. Make the little things count.
91. Always wear a bra at work.
92. There is a fine line between looking sultry and slutty. Find it.
93. You’re never too old to need your mom.
94. Ladies, if you make the decision to wear heels on the first date, commit to keeping them on and keeping your trap shut about how much your feet kill.
95. Know the words to your national anthem.
96. Your dance moves might not be the best, but I promise making a fool of yourself is more fun then sitting on the bench alone.
97. Smile at strangers.
98. Make goals.
99. Being old is not dictated by your bedtime.
100. If you have to fight, punch first and punch hard.
Project for my Social Psych class last semester. This poster series was created to 1) challenge these internalized stereotypes by bringing them to the viewer’s attention and 2) expand the range of role models by including a diverse group of women. Each poster follows the same basic pattern: a woman who has demonstrated her competency in a particular area refutes the stereotype that appears above her in the form of “Girls can’t …”. While the posters target girls ranging from children to young adults, I expect the message would also cause people outside that demographic to question their own beliefs about women and power. I designed each aspect of the posters with several principles of social psychology in mind:
Peripheral route: When operating under the peripheral route, we judge persuasive appeal based on superficial characteristics such as attractiveness and credibility. I placed an attractive image of each woman over a black background, and the colors I chose complement each other well. I hand-lettered the main text to give each poster a sense of artistry, using an easy-to-read, official looking font as the basis for my work. Additionally, the women themselves are relatively well known. Their accomplishments, listed in the short blurb at the bottom of each poster, are impressive as well as irrefutable.
Relevance: We are more likely to be persuaded when we can relate the argument back to ourselves. These posters rely on the availability heuristic (since these stereotypes are readily available and common in society, media, and our own experiences) to establish an immediate relevancy. The statement at the top is attention grabbing by its controversial nature alone. However, it is also relevant to multiple groups, including but not limited to: 1) people who identify as girls, 2) people who have an opinion about girls, and 3) people who participate in the activity listed. I tried to include a wide range of activities (e.g., science, math, business, leadership, politics, athletics) and a diverse group of women (e.g., time period, nationality, ethnic background, age, area of expertise) to widen the range and appeal of the posters. The use of the term “we” also serves to compound the relevancy effect towards the main target audience by establishing in-group membership.
Central route: Because of the blatant use of stereotypes and the establishment of relevancy, the viewer now has a motivation to pay attention. Keeping the poster visually simple and limiting the biographical information helps by minimizing distractions. The QR code in the corner gives the viewer the means to access more information, if desired. Ideally, each QR code would link to the affiliated website (the URL would also be listed), but for now they link to relevant Wikipedia page.
Reactance and negative potency: Because we are less likely to change our minds when we feel like someone is trying to persuade us, I avoided mentioning the groups who held these stereotypes, so as not to alienate them, and did not use American political figures. I also did not attempt to convince girls to be more like the women portrayed. Additionally, because negative things are more potent than their positive counterparts, these posters run the risk of reinforcing the stereotype (“Girl’s can’t X”) rather than the counterargument (“Except we can”) or counterexample (the woman and her accomplishments). To minimize this, I placed the counterargument phrase in a speech bubble, portraying the woman as having a voice and worthy of our attention. I made the counterargument larger than any of the other text and placed it near the negative statement to provide an obvious, strong response. In some posters, the woman’s statement even breaks up the stereotype. I also colored the speech bubble and counterargument phrase, highlighting its difference from the preceding text as well as subtly raising its credibility through the color gold.
Attitude Inoculation: By exposing people to these stereotypes and providing notable counterexamples, these posters can potentially ‘vaccinate’ against the ubiquitous and persuasive sexism in our society. Viewers could then use the provided information to make their own credible and persuasive appeals against the stereotypes.
I hate having to over validate what I say.
Even down to our basic fucking emotions… We have to explain why we feel that way every time. Any time I am angry, any time I feel neglected or hurt. I have to explain and validate WHY I feel that way. When boyfriends, family, friends… when they say they are angry or hurt, they aren’t questioned. Their emotions are accepted as a reality and as valid. They are allowed to want and need and expect, but I have to validate my desires and I fucking hate being a woman sometimes because I’m so fucking tired of that being the response to my emotional needs.
Just look at what’s happening with Dylan Farrow right now.